How we judge

The Football Blog Awards gathers nominations from readers and from editorial scouting each spring. For every Premier League club we assemble longlists of 8–12 independent fan blogs, verify that sites are live and fan-run, then shortlist for panel scoring.

Scoring criteria

Five dimensions, equally applied to every club:

• Writing quality (30%) — clarity, voice, and editorial care.
• Consistency & freshness (25%) — regular publishing through the season.
• Insight & originality (20%) — analysis beyond headlines.
• Community & engagement (15%) — conversation with fellow supporters.
• Presentation & UX (10%) — readable, accessible sites.

Reader nominations help weight who enters the longlist; the anonymised panel of editors and contributing writers scores the shortlists. Weights are fixed for the edition once calibration is complete.

Conflicts of interest

Judges recuse themselves from clubs they actively write for or support.

Independence

Independent recognition only — blogs cannot pay to be considered. Badges are free for winners. Announced November 2026.